DZX Medical is my first client in the healthcare/medical technology industry. And, as I begin working on the content they need for their marketing slicks/pdfs and media strategy, I'm realizing that my verbage is beginning to sound like every other bad drug commercial.
So, a resource I've found for you if your company is in this space... GREAT blog to follow: Pharma Marketing Blog
On a somewhat related note, if you're in the Dallas Area and would like to join Scott and me, we'll be at WordCamp Dallas 2008 the weekend of 3/29. Drop me a note and let me know to look out for you. The founder of WordPress, Matt Mullenweg, will be just one of the great speakers "prescribed."
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