Monday, February 18, 2008

The Business of Blogging

Blogging offers some compelling advantages for business. Every day more and more companies have blogs and here are some of the benefits:

1. Attracts new customers from new demographics. People who read blogs generally spend more money online than people who don't. Helps you answer the question: "Where are my next generation of customer coming from?"

2. Provides your existing customers with a new window through which to see you... and through which you can see them, via visitor statistics and/or comments.

3. Lets you bypass traditional news media. Alongside more traditional marketing methods, like press releases, you can speak in your own voice directly to your audience.

4. Increases your company's presence and placement in search results. Blogs constantly churn out new content full of keywords your potential customers will use to search online for products and services related to your company.

5. Puts a human face on an abstract entity such as your company.

6. Your blog is your company's best crisis communication channel available.

7. It's less expensive. And it's more effective than traditional methods of marketing and public relations.

By this time, the benefits of having a website are undeniable. As a supplement to websites, blogs magnify those benefits tremendously and deliver on them better than a non-blog website can.

No comments: