It's all just a little bit of history repeating

The power of relationships. Especially the relationships that are formed when we are young.

Today, I had lunch with my mother, my best friend from high school, and her mother. We haven't all seen each other together in 20 years. Amazing how you can just pick up right where you left off and slide right back into those comfortable topics and familiar patterns of speech when you've shared common history.

Which makes me wonder... just how powerful is nostalgia in a marketing strategy? Do we still care about back-stories? Will consumers always remain loyal or is the landscape shifting to the "new" and unique?