What Jack Knew

From Seth Godin's EXCELLENT new book, "The Dip"--

"When Jack Welch remade GE, the most fabled decision he made was this: If we can't be #1 or #2 in an industry, we must get out.

"Why sell a billion-dollar division that's making a profit quite happily while ranking #4 in market share? Easy. Because it distracts management attention. Because it sucks resources and capital and focus and energy. And most of all, because it teaches the people in the organization that it's okay not to be the best in the world.

"Jack quit the dead ends. By doing so, he freed resources to get his other businesses through the Dip.

"If I could offer just one piece of inspiration, it's this: THE DIP IS THE REASON YOU'RE HERE.
Whether you're lifting weights or negotiating a sale or applying for a job or launching a new business, you've made a huge investment. You've invested time and money and and effort to get to this moment. You've acquired the equipment and the education and the reputation... all so you can confront this Dip, right now.

"It's not enough to survive your way through this Dip. You only get what your deserve when you embrace the Dip and treat it like the opportunity that it really is."

And, again, the people say... AMEN