n. A corporate advertisement that extols the company's environmental record or policies.
Yes, we're all used to eco-porn by now; those beautiful tv ads featuring some beautiful, lush forestry and happy, indigenous people. There's a lot of "greenwashing" going on, though, and it is frequently pursued most energetically by the companies with the worst records. As these marketing strategies / branding efforts gain popularity, are they truly effective or are they already becoming just more noise?
This topic is on my mind today simply because of my return this week from my vacation in CO... (see photo!)
Whether you're a secretary or a senior exec, you can take actions to make your company greener. Ideas include buying ecofriendly office supplies (http://www.thegreenoffice.com/) or pushing for more opportunities to work from home so fewer employees have to commute on a daily basis. For more ideas see http://www.treehugger.com/
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