Thursday, April 24, 2008

Twittering and Tweeting... What's all the noise?

Is Twitter actually useful for business owners? Can it be a successful platform for branding and marketing strategies? Do you even know what Twitter is? Some initial reactions on my part...

1. Twitter may be useful in understanding your clients or competitors. You could "follow" your customers' thoughts and actions. This benefit may be incredibly useful for the Technical Support, R&D, and Marketing departments.

2. Twitter may be a useful way to track the people who set trends that you may decide to follow in the future. These can be experts in their field, imaginative thinkers etc. People like Seth Godin, Jim Collins, or Tim Ferriss.

3. Twitter may generate more heat than light. Does receiving a thousand Twitter updates to your mobile device every hour constitute real "work" on your company or business development strategies?!? That's not effective OR cost-effective to grow an enterprise-- it's a time-waster and information overload.

So, in reality, I'm not completely convinced. Twitter could be useful in a business context as a way of understanding users. It is certainly something to investigate and watch.

P. S. I do have a Twitter account... just in case I finally figure out how to monetize the situation! ;-) Wendi

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