Thursday, April 10, 2008

Business in the Fast Lane... Whoosh!

Just picked up a new book, even though published in 2001, Whoosh, by Tom McGehee. Superior advice for new entrepreneurs because most business founders are control freaks (yours truly included).

"We all know that new ideas are the lifeblood of any business. But in chasing that elusive 'new new thing' in an effort to dazzle customers and shareholders, many companies lose sight of the real essence of innovation-- achieving quantum results. These results are not accomplished through technology, overblown mission statements, or 'best practice' metrics based on past performance, but by unleasing the creative spirit of your people.

Any company can generate the excitement, energy, confidence, and audacity of the 'whoosh,' by subscribing to three fundamental principles:
- a leadership style that emphasizes freedom, not control
- understanding that success means creating the new, not replicating the old
- a corporate culture that values individual expression and collaborative work

Whoosh will help you ensure that the sound you hear is your own company racing headlong into the future-- and not your competition speeding past you."

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