Wednesday, April 9, 2008

Mobile Marketing Medium

Marketers, industry pundits, media buyers, and vendors all agree that we are in the midst of great uncertainty and change across all media channels. Since the experts are trying to figure out how to leverage emerging forms of media (social networking, online video, viral marketing, blogging, and mobile), obviously spending on these various forms of new media advertising will continue to grow while traditional media (print, newspaper, TV commercial, radio ad) will diminish.

Consumers now want to interact with media when they want, where they want, and how they want. Marketers and advertisers will never be able to go back to the days of pushing messages to the consumer (with the exception of the SuperBowl annual commercial-fest).

With this in mind, I have a brand new company here in Dallas that offers mobile marketing solutions at incredibly affordable rates for companies of all sizes: Mobile Marketing Solutions, LLC. Yes, they are a client of mine... yes, this is blatant promotion. Don't care. They're a friendly and reliable team of professionals that can help you get your company directly in to the palm of your customers' hands.

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