Wednesday, January 30, 2008

Mandatory Marketing for 2008, Part 1

So, here we are... It's almost February. Do you know where your Marketing is?

My industry has spent the last 4 weeks in analysis of 2007 and predicting 2008 "mandatory" marketing strategies: Social Marketing, Mobile Marketing, Online Video, etc. These and other topics have hit the headlines and have marketers scratching their heads as to which technology or fad to turn to next.

Let's cut the clutter:
1. SEO, Search Engine Optimization-- If you haven't gotten around to optimizing your web site, please join this year. Paid ads are okay, but 4 out of 5 searchers utilize natural search and your goal is to appear on the first page of search results.

2. Develop a Content Strategy-- Pay attention to any niche areas to ensure that your content is relevant and focused. Text length should be short and bullet points are more likely to attractive and read since longer articles tend to be overwhelming and overlooked.

3. PPC (Pay-Per-Click) Advertising-- Continually track and analyze conversions. Hone keywords to ensure that you are staying ahead of your competitors.

4. Build a Blog-- More and more Internet media researchers, journalists, and potential customers are turning to blogs for up-to-the-minute information and personal perspectives on you and your company.

5. Develop a mobile compatible web site-- Mobile devices are increasingly being used to access the Internet... whether it be comparison shopping on-the-go or for up-to-the-minute information, directions, or buying tickets to events. Is your site "mobile ready?"

Tomorrow... Part 2

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