A definition of MARKETING that makes sense...

You see a gorgeous woman at a party. You go up to her and say, "I'm a fantastic guy." That's DIRECT MARKETING.

You see a gorgeous woman at a party. You go up to her and give her your web site address. The next day she visits the site and reads, "Hi, I'm a fantastic guy." That's INTERNET MARKETING.

You're at a party with a bunch of friends and you see a gorgeous woman. One of your friends goes up to her and pointing at you says, "He's a fantastic guy." That's ADVERTISING.

You're at a party and you see a gorgeous woman. You get up, straighten your tie, walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm a fantastic guy." That's PUBLIC RELATIONS.

You're at a party and you see a gorgeous woman. She walks up to you and says, "I hear you're a fantastic guy." That's BRAND RECOGNITION.

courtesy of Simon Vetter