I had drinks last night with a potential client who has been a potential client for almost 6 months now. He and his business partner are trying to launch a new business unit (technology company), but they are both convinced that they can't hire me until they:
1. have a new name for this venture
2. make a couple of sales so they can afford to pay me
How bass-ackwards is this thinking?
Thursday, March 8, 2007
What's in a name?
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