Tuesday, March 18, 2008

Marketing Methodology

Your business in 7 integrated and sequential phases... the process--

PHASE 1: Where is the opportunity?
Market data, competitive landscape, entry costs

PHASE 2: What is the market landscape?
Market size, customer needs, market trends, adoption incentives and barriers

PHASE 3: What solutions are required?
Features, tangibles/intangibles, implementation, training, support

PHASE 4: How do we position and differentiate?
Integrated messaging, value proposition, pricing, education

PHASE 5: How do we go to market?
Marketing plan, target accounts, market influencers, analysts, channels

PHASE 6: How and when do we launch?
The event, testimonials, press releases, articles, alpha customers, case histories

PHASE 7: How are we doing?
Customer satisfaction, new needs and problems, market growth/decline, re-positioning

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