The BRILLIANCE of DUMB Ideas

It isn't the Idea... It's the Execution. Winning companies put together winning business systems around usually unoriginal ideas.

The hard work of marketing lies not in developing a ground-breaking, earth-shattering, jaw-dropping campaign, but in coordinating the efforts of R&D, manufacturing, finance, communications, and sales. Do this right the first time, and you've created a team that knows how to compete and win new business and new customers over and over again every time.